Jeff Bezos believes that in these times when things change so much it’s impossible to know what the future will be like. So, instead of trying to figure out what will change, he focuses on ascertaining what will stay the same and then builds a business around that.
Bezos started Amazon with books, figuring that people may buy content in different formats or different delivery systems, but they will continue to be readers. His latest foray is into prescription drugs, again, hedging that medicine will always be needed. Amazon has centered its massive delivery system around food, clothing, and household items that continue to be purchased no matter what.
It’s a subtle but powerful mindset shift. Think about what will stay the same in your organization and then create your future around it.
