The ad caught my attention with the headline: “The celeb-loved sneakers that require no break-in period now come in pretty spring colors.” I’m a sucker for Pantone and love the color robin-egg blue, so when I saw the combination in a shoe I was ready to buy.
But when I clicked on the link, it showed the “pretty spring colors” as a pre-order that would be shipped by July 29! By then, I’m living in sandals and don’t need sneakers of any color.
It’s another example that happens too frequently: an irrelevant advertising campaign due to a misalignment of messaging. Change the headline to read: “Pre-order pretty colors now” or wait until July to run your ads. Anything else is just wasted steps.
