In a rack of greeting cards, there were several selections that were sold out. Anticipating this, Hallmark used their dividers to communicate fun messages instead of leaving the slots blank. Examples include: “Bet you’re wondering what this one said,” “Go figure. This was probably the perfect card,” and “Don’t worry, the card fairies are busy making more.”

The lighthearted tone fits well with the irreverent Shoebox series theme and the humor makes the poor selection more tolerable. Somehow, reading a funny divider feels much better than seeing a blank reminder that the card is out of stock.

Supply chain challenges are causing shortages everywhere. Foresee where your gaps may be and proactively consider how you might mitigate them through humor or other strategies.

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