If you were asked why domestic abuse victims delay leaving their homes, you may suppose that it is because of a lack of finances, no housing, or fear. All would be correct, but 48% of victims report that they don’t leave the abusive situation because they can’t take their pet with them.

Trying to address the need for pet-friendly shelters is a distinctly different strategy than addressing fear or finances. It’s an insight that is not obvious and only reveals itself after researchers acquired a deep understanding of the affected population.

What have you done lately to gain an inside view of your consumers? Through intense listening and first-hand observation, you may learn things that help you address the true issues they face instead of presupposing that you know the answers. Your solutions will only work if they address the real problem.

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