If you’re serious about wanting feedback, make it easy to give.
The Love’s Truck Stop did just that. As I was leaving the restroom there was a device with three simple buttons — the ubiquitous red, yellow, green — that asked you to rate the cleanliness of the facility. One touch was all that was required.
Think about how you ask for comments from your customers. Some services can be boiled down to a simple three-button metric — or you can at least start there. Help your clientele help you improve by making it effortless for them to do so.