I’ve seen dog treats before that have catered to different breeds or sizes of dogs but there is a new brand that takes specialization to a whole new level. Premium Jack now makes treats that are hypoallergenic, low-calorie light, gluten-free & sugar-free for senior dogs, high protein, and dental care. There are as many options as for a human.
In addition to choice overload, the expansion in the dog treat aisle is a reminder that people are becoming more accustomed to products and services tailored especially to them. There is little “mass” or “generic” anymore; now everything is crafted for a special niche.
And if it’s happening with dog treats, it should happen in your organization, too. Providing one service, or one publication, or the same social media post for everyone is a doggone bad idea.
