I’m taking a retirement planning seminar and just received my course packet in the mail. I was impressed with two bound and substantial workbooks that came in a branded folder with syllabus. It was more than I was expecting for a continuing education class.
And then I got to the back of the folder where I found three pieces of standard grade-school issue loose-leaf paper. I laughed out loud.
Why, oh why, would a company go through the expense of binding workbooks, express mailing them, and setting up the course so professionally — only to include the most generic note-taking sheets possible? Three blank pages of copier paper would have been better but why fail to go one tiny extra step to brand the note sheets? It makes no sense.
Paying attention — or not — to the little touches are what shapes someone’s entire impression of you. Don’t drop the ball on the one-yard line.
