I use my bread exclusively for sandwiches and suspect that many others do the same, but the bread that I buy has an uneven number of slices in the package. Consequently, as I come to the end, I find myself with a stray piece of bread.

I wonder if the baker ever considered that there could be a mismatch between what they offer and how the consumers use it. Not just for this package of bread, but in many other cases. Manufacturers add features that people don’t use. Clothes come with an assortment of pockets that remain empty. Software programs have tools that most don’t even know about.

You may think your idea is the greatest thing since sliced bread, but before you add the equivalent of an extra slice spend some time with your audience to see if they even want it.

 

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