Those with an entrepreneurial spirit or even a sense of adventure take delight in creating change. The early adopters are anxious to try something new or to initiate a program/product/idea that has not been implemented before. There is often much fanfare around the “new” and it generates an energy that is hard to replicate from the routine.

As a result, many people focus on this aspect of the process and, in my opinion, give it disproportionate emphasis. Those who are successful in the long term aren’t as worried about the creation, rather they pour their energies into sustaining the difference. That’s where the real work lies.

Change that is imposed or brought to fruition solo is often overturned, but lasting change requires the buy-in of many. Former Supreme Court Associate Justice Ruth Bader Ginsberg said it best: “Fight for things you care about. But do it in a way that will lead others to join you.”

It may be tempting to innovate on your own or to focus on the excitement of having some a soundbite to share, but you may be better off in the end if you slow it down a bit and include others in your quest. The hard work of developing partnerships, overcoming objections, handling setbacks and reworking your proposal is often done behind-the-scenes and without visible reward. Know that your persistence and patience are likely to pay off in the end when, together, you make progress that lasts.

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