For the past week or so, a herd of goats has been cleaning the countryside along a road I travel. It is fascinating to watch them performing “sustainable vegetation management” as they munch away on weeds, thistle, grass, ragweed, poison ivy, honeysuckle and more. The “Goats on the Go” business moves their herd to different locations throughout town as an eco-friendly way to clear growth. I love this idea!
Goats have really come into their own lately. What used to be seen as a lowly farm animal is now used for brush-clearing as well as goat yoga classes where the animals help people to de-stress while they stretch. The products from goats – milk and cheese – are in-demand food items, and their coats yield cashmere fiber that can be spun into yarn for knitting. They are so much more than the head-butting animals in the petting zoo trying to nudge their way into your food supply!
Is there an equivalent “goat” in your organization – something that has been underutilized for years but can provide value when applied in new ways? The voracious appetite of the animal has proved to be a lucrative business model instead of a liability. Their desire to climb all over everything has endeared them to a new market of yoga participants. Consider the downside of your resources and reframe them in a way that converts it into an asset.