In my Managerial Communication class, we’ve had four guest speakers: the university president, a public relations professional, the police chief and a manager of internal communications. While they all had varied styles and nuanced messages, they shared these themes:

  • Connect your messaging to your mission. All of them talked about the importance of linking your communications (internal and external) to the purpose of your organization and the goals you are trying to achieve – meaning you have to know what they are and have them in mind before you start sharing.
  • Focus and repeat. Once is never enough. You need to share your message multiple times for it to be heard and understood.
  • Relationships are key. Organizations don’t succeed autonomously. Work to develop partnerships and individual connections with others.
  • It’s all What you say, what you wear, your remote meeting background, the medium you use, your word choice, how the office lobby looks – it all sends a message so be intentional about what you are trying to say.

The lessons above are all intertwined and can be applied to organizational messaging as well as personal branding. Think about how they apply in your situation and use them to be more intentional in communicating what is important to you.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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