If there is an industry that has benefitted from the pandemic, it is the one that makes signs. Have you noticed how much more signage is out there lately? From signs saying “we’re closed” to “we’re open,” to social distancing markers or new hours, everyone seemingly has added new information to their business. There is so much of it that instead of standing out, it has blended into the background and is either invisible or noise.
Attention is a precious commodity. If you’re going to expect some of it, be intentional about when you make that request. Post what is essential and take down the rest. We all know we’re in this together without another sign to share that sentiment.
