The jewelry icon Tiffany & Co. hired Gene Moore as its Artistic Director and window designer, seeing the storefront as the first opportunity to “spread the Tiffany magic.” Moore became known for his use of incongruous objects to showcase the incredible jewels, juxtaposing diamonds and emeralds among keys, bricks, broken glass and metals.

Always in his displays, Moore would include some imperfection: a key placed upside down, a knife turned backward in the place setting or something else out of kilter. He would receive phone calls about the “mistake” which he used as an informal poll about the window’s effectiveness. “It was the only way I could check to see if people were watching,” he said in the documentary Crazy About Tiffany’s.

Moore was creative not only in his display work but in his measurements. It may not have been scientific but the intentional misplacement of items worked to provide him with some feedback to indicate the intensity by which his windows were being viewed. Take a lesson from Moore and think outside the (iconic blue!) box to gauge the response to your efforts.

Crazy About Tiffany’s, 2016, on Hulu

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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