If your inbox is like mine, it is suddenly flooded with messages from companies proclaiming their support about equity and inclusion. A few months ago, everyone was writing about how they were here for me during the virus, then later, how they had re-opened and again were ready to serve.

We discussed this sudden flow of information in the managerial communication class that I am teaching now and considered these messages through Daniel Diermeier’s Trust Radar. He contends that to build trust, you must incorporate four factors: transparency (being honest about what you do and do not know), expertise or competence, commitment (often demonstrated through the involvement of senior management) and empathy. My class believes that a fifth component is required: timeliness. The same message that arrives too late is far less effective.

Think about the Radar when you are composing messages – not just in a crisis situation, but as part of your ongoing communication. When you consider your words through this lens, you’re far more likely to hit the target and foster the trust that caused you to prepare the message in the first place.

Source: Reputation Rules by Daniel Diermeier, 2011

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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