Those who work with web pages know that the dreaded 404 Error will occasionally pop up, alerting the user that a “page is not available.” Des Moines Area Community College prepared for this inevitability and opted to use it to its advantage – by advertising its IT classes on the error page.
“Interested in fighting the evil 404 error as a career? Gain this and other super skills with our powerful line-up of technology courses at DMACC. Join the Department of Incredible Things and Find Your Super IT Power,” their ad reads. I have no computer skills but it makes me want to sign up!
You can predict some of the things that will go wrong. Capitalize on this opportunity to reframe the message and give your client a smile, if you’re temporarily prevented from providing what they were originally seeking.