I think about how 800 numbers have evolved. The toll-free numbers used to be utilized by businesses to allow consumers to call without incurring long-distance charges. With the proliferation of cell phones, those fees have become a thing of the past and now plans track calls the same way, whether an 800 number or not.

But instead of the 800-number fading into obsolescence, the demand for them continues to grow. An 800 prefix now signals “a business number” rather than “a toll-free number.” As a result, the prefixes 800, 888, 877, 866, 855, 844 and 833 are all currently in use with more on hold to accommodate future demand.

The “toll-free” prefix has become a national prefix, giving geographic neutrality to clients who use them. It creates a cache that a local number does not provide and for those who have the original 800 prefix it communicates a sense of longevity as well.

It would have been easy for the toll-free prefix to disappear along with night calling rates, collect calls and long-distance charges but instead, it morphed into a new identity that enhanced its value. What in your organization once served one purpose but could now fulfill another?

 

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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