You can incentivize people to do certain behaviors on one end of the process by showing them the ultimate benefit that results. This happens in fundraising, where the agency shows donors the impact their gift will have or in-home décor with the use of before and after photos. But recently, I’ve seen it more prominently with recycled products, presumably to encourage people to actually toss those plastics in the proper bin.

Petco has a whole line of recycled dog toys and accessories, all prominently labeled as “I started as a plastic bottle.” Walmart employees are wearing vests that say “6 bottles recycled to make this vest.” And then I found shoelaces that proclaimed they were previously beverage containers.

Post-consumer content has always been there, but it seems to be featured more visibly than before. If your organization is doing its part environmentally, maybe you can enhance your message and explicitly show that your publications, furniture or even apparel are from recycled material. You can be good for the planet and simultaneously generate goodwill!

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