Apparently, it wasn’t enough for retailers to cash in on the $20.7 billion that Americans spent on Valentine’s Day last year. Now they are trying to extend the holiday sales by targeting dog owners to spread the love from pet to pet.

Milk Bone created bones that are imprinted with popular names of dogs, calling it Bones for Friends. They also created special treats embossed with heart shapes – allowing you to send a valentine to your favorite pooch. Just like you decorate your house for each season, now there are toys, collars, and clothing that allow you to accessorize your dog for each holiday, too.

Obviously, the animals have no sense as to whether the treat has a heart shape or the bone has their name or a nemesis, but the human tendency to anthropomorphize their pooches has led to the creation of these types of products.

Can your organization capitalize on this phenomenon? Maybe your next bake sale can include dog biscuits where you write their name in spray cheese or frosting. You could make holiday pet bandanas as a craft project. Or you may consider hiding treats instead of candy and allow dogs to hunt at Easter.

People are crazy in love with their pets. You’d be wise to find ways to direct some of that exuberance to benefit your organization.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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