Apparently, it wasn’t enough for retailers to cash in on the $20.7 billion that Americans spent on Valentine’s Day last year. Now they are trying to extend the holiday sales by targeting dog owners to spread the love from pet to pet.

Milk Bone created bones that are imprinted with popular names of dogs, calling it Bones for Friends. They also created special treats embossed with heart shapes – allowing you to send a valentine to your favorite pooch. Just like you decorate your house for each season, now there are toys, collars, and clothing that allow you to accessorize your dog for each holiday, too.

Obviously, the animals have no sense as to whether the treat has a heart shape or the bone has their name or a nemesis, but the human tendency to anthropomorphize their pooches has led to the creation of these types of products.

Can your organization capitalize on this phenomenon? Maybe your next bake sale can include dog biscuits where you write their name in spray cheese or frosting. You could make holiday pet bandanas as a craft project. Or you may consider hiding treats instead of candy and allow dogs to hunt at Easter.

People are crazy in love with their pets. You’d be wise to find ways to direct some of that exuberance to benefit your organization.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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