Many emails come with a notice in the signature that includes “Don’t print this email.” or “Please consider the environment before printing this email.”

Thus, it was a surprise when I read the email from my printer who takes the opposite view:

Notice!  It’s OK to print this email.  Paper is a biodegradable, renewable, sustainable product made from trees.  Growing and harvesting trees provide jobs for millions of Americans.  Working forests are good for the environment and provide clean air & water, wildlife habitat, and carbon storage.  Thanks to improved forest management, we have more trees in America today than we had 100 years ago.

 It’s a perspective that you don’t hear very often but one that caused me to pause.

Your point of view is shaped by the information that you have and how it intersects with you personally, so for a printer, printing is good, even if it is an email. The signature is very on-brand, even if it is environmentally controversial.

To print or not to print — Don’t overlook the role that your emails play in conveying your values and message.

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