Field researchers from the human-centered design firm IDEO are encouraged to wear “generic clothing” to conduct focus groups and interviews. “It’s better to make yourself as neutral as possible so that you can fit in with people of all backgrounds,” Maggie Zhang writes. “Oftentimes, clothing can communicate social status, or reflect personal taste that others may disagree with. Try to avoid wearing logos or looking too fancy.”

Apparently, the Democratic candidates got the IDEO memo. After seeing 12 presidential hopefuls on the circuit, I am struck by the nondescript nature of their clothes. Most of the men are in jeans with rolled-up shirt sleeves while most of the women are in all-black with a solid color sweater or jacket. There has been a sport coat or blazer thrown in here or there, but they are choosing comfort over business attire and keeping their look as plain and neutral as possible.

For most candidates, their attire is the result of deliberate strategy: what colors show up best in the media, what becomes your “signature look” (as with Hillary’s pantsuits), and what is practical to wear for long hours without wrinkles.

But even for those of us that are without an image consultant, what we wear still communicates a message about us. Put a moment of intentionality into your wardrobe choice this week. Are you going for professional, creative, bold, or traditional? Do you aim to stand out or blend in? Is your message better received if you appear formal or more casual?

Don’t let your attire be your message.

Source: 6 Tips from IDEO Designers on How to Unlock Insightful Conversation by Maggie Zhang

 

 

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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