Tattoos have become so commonplace that pen-maker Bic has embraced the concept and tried to capitalize on its popularity. The manufacturer is now offering sets of body markers designed for people to ink their own tattoos – temporarily. The design will last through several washings, enough to let you test the location and design before you venture into permanency.

Body ink is a logical product expansion for the company – it’s still ink, it still comes in very similar packaging, and it’s even sold in the same section of the store – yet it could create an avenue for new users as well as new uses.

Bic evolved from ink for paper to ink for skin. How might you allow your product to take a step in another direction? Even if the move is only temporary, it could result in some interesting adaptations for a new market.


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