Organizations take great care to brand the insides of their facilities and to have their space be reflective of the work they do. Often overlooked is the outside of the building which can act as a giant billboard to create awareness and, hopefully, even interest to come inside.
One artist who grasped this idea created iron art at his studio in Michigan. The rear of his building bordered the edge of a parking lot of the busiest store in town and he capitalized on this proximity as both a storage site and as an advertising vehicle. You couldn’t help but notice his display.
What can you add to your space beyond the traditional sign? You don’t have to be an artist uniquely communicate about who you are.