Organizations take great care to brand the insides of their facilities and to have their space be reflective of the work they do. Often overlooked is the outside of the building which can act as a giant billboard to create awareness and, hopefully, even interest to come inside.

One artist who grasped this idea created iron art at his studio in Michigan. The rear of his building bordered the edge of a parking lot of the busiest store in town and he capitalized on this proximity as both a storage site and as an advertising vehicle. You couldn’t help but notice his display.

What can you add to your space beyond the traditional sign? You don’t have to be an artist uniquely communicate about who you are.

 

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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