It is in the best interest of beverage producers to promote recycling – better to encourage it while it is voluntary than to have plastic bottles outlawed or significantly taxed.

Toward that end, Coca-Cola has created a new ad campaign (alas, only for Europe) that combines recognition of its brand with directions to the nearest recycling bin. At a recent music festival, the ads drove recycling rates to 85%!

Maybe it was the billboard or maybe the fact that a recycling bin was publicly available – either way, the combination should be used as a model for future festivals or in neighborhoods.

I hope that Coca-Cola brings its recycling campaign to the U.S. – and that other beverage makers contribute to the effort. Just think of what the Clydesdales could do with this!

Until they join in, make your own fun signs to direct the cans and bottles toward reclamation instead of the landfill. Art contest anyone?

 

Thanks, Meg!

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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