In a tourist town full of little boutiques, one clothing store begins to look like all the others. The location is essentially the same, the merchandise is similar and even the inside décor tends to become monotonous.

One creative retailer found a way to create a distinction by hand-making her hangars. Beyond their obvious function, the hangars served as works of art and a way to make this boutique stand apart from the others. Every hangar in the store was unique and a collection of them was featured prominently in the window display. I remembered that the jeans I was looking at were at that store because of how they were hung.

What is a small touch that you can add to your organization or service to make it just a tad different from the others? Chewy (used to) include a dog treat in their shipments. Hallmark gives a Gold Crown seal with each card. Dairy Queen puts a curl on the top of its cones.

Think of the flourish you can add to help your organization’s brand flourish in a crowded marketplace.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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