I love the project at the Hartford County (MD) Humane Society where staff put an abundance of energy into photographing the pets that are up for adoption. Instead of a generic “mug shot”, volunteers take the pets outside, surround them with toys, put them in costumes, etc. – anything to express the pets’ personality and make them more appealing for adoption.

And it has worked – last year they had 93% of their pets go to new homes. Who wouldn’t be attracted to a dog that is just itching to play ball with you?

I think that paying attention to creating enticing photography could work in other settings. How about putting as much energy into photographs of low calorie, healthy foods on the menu as they do to tempting desserts and rich pastas? Resale stores could feature old furniture in reclaimed or vintage settings to inspire shoppers to give their wares a new home. Old cars could be photographed full of friends cruising down the highway.

Houses have been staging photographs for years. Why not apply the technique to other areas that could benefit from a little manufactured “curb appeal” to motivate consumers to make the choices you wish they would make.


About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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