When people think about how to get their message across to others, they often solely concentrate on the words that will be used to convey their meaning. A recent webinar by the FrameWorks Institute encouraged communicators to expand their planning to encompass the entire frame of the message.

According to FrameWorks, framing is about what to say, what to emphasize and what not to say in order to shape people’s understanding of an issue. To achieve this, the communicator can intentionally craft components in twelve different areas including tone, messenger, numbers, the order of messaging, examples, context, visuals and explanatory metaphors. It’s not just what you say, but how you combine all the components of the entire messaging process in order to maximize its effectiveness.

The next time you need to communicate something of importance, take the time to consider not just the words, but the frame of the whole picture that you are trying to convey. The subtle choices you make beforehand will determine the overall impact of what you share.

FrameWorks framing choices

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