leadership dot #2529: testing

Retailers and service providers make many efforts to get their product in the hands of the consumer: taste testing in the grocery store, free samples, trial size packaging and liberal return policies that reduce the risk of a purchase.

The goal of all these is to allow people to see what the product is really like – something that’s easy to do with a bite-size sample or by trying on clothes. One area that has been challenging is household paint: how can you tell from a 2×2 chip of paper what the color will look like on your wall? Retailers have tried offering small bottles of paint, but in order to try them you need to commit to repainting – like it or not – or you’ll have a swath of different colors streaking your room.

A new solution comes from Magnolia (Joanna Gaines) that offers peel ‘n stick options for multiple colors. You can place a large piece on your wall, assess it in the existing light, and then make a decision as to whether to proceed with painting. Either way, the color sample peels right off and allows you a substantially-sized color chip to take with you for accessory or furniture shopping.

Time is the most precious currency in this hectic world. If you can find a way to save someone time (in this case, by providing ways to evaluate options without any paint involved), people will pay you to save them moments. Think about how you can peel away barriers in your testing process easier and make it stick with your clientele.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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