Austin, Texas brands itself as the “live music capital of the world.” It’s a bold claim, but they own it and do their best to live up to the title.

One small way that Austin makes good on its boast is by having live music in the Austin-Bergstrom Airport. There is a permanent stage where solo artists can perform for travelers, adding to both their brand and the passengers’ pleasure. If you arrive at the “live music capital”, it’s only fitting that you should be greeted by live music upon landing.

What claim does your organization make that could be strengthened with some intentionality? If you profess to be out of the ordinary, take steps to deliver on that promise as Austin does and help others see your brand as you do.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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