Austin, Texas brands itself as the “live music capital of the world.” It’s a bold claim, but they own it and do their best to live up to the title.

One small way that Austin makes good on its boast is by having live music in the Austin-Bergstrom Airport. There is a permanent stage where solo artists can perform for travelers, adding to both their brand and the passengers’ pleasure. If you arrive at the “live music capital”, it’s only fitting that you should be greeted by live music upon landing.

What claim does your organization make that could be strengthened with some intentionality? If you profess to be out of the ordinary, take steps to deliver on that promise as Austin does and help others see your brand as you do.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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