Denver International Airport has been the subject of conspiracy theories since its opening. The monolith in the middle of the plains seems to attract all kinds of rumors – that there are gargoyles, underground bunkers, demonized statues or headquarters for a new world order.

Rather than become indignant about the falsehoods, the airport communications team opted to embrace the mystery and incorporate it into part of its branding. During recent airport construction, the plywood barricades asked: “New construction? Or new conspiracy?” and Construction? Or Cover Up?”. (There are more examples in this clever marketing campaign here.)

If people are talking about your organization, think about how you react. Does tongue-in-cheek take you further than trying to refute the rumor with facts? Maybe you can take a lesson from Denver and play along.

Thanks, Tricia!



About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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