Last week my sister — who lives in Jamaica Plain, Massachusetts – received a postcard that was mailed from Colorado in October. Apparently, it went on a little Caribbean holiday en route to her as it was stamped: “Missent to Jamaica”.
I can understand a bit of confusion every now and then, but apparently, it happens frequently enough for the Post Office to have A RUBBER STAMP that says that. Aye!
If you have a flaw in your system that happens so often that you have a stamp or process to adjust for the mistake, perhaps you are better off spending the resources to fix the problem instead. Marking something as “missent” does not atone for the three-month delay in arrival or do anything except to highlight the inefficiency of your service.
Adopt some of the pace of the Jamaican culture and slow down a bit – and avoid the client-aggravating detour that rushing can cause.
