‘Tis the season where many businesses in town are offering gift card specials: “Spend $20 and get a gift card with $25 on it” or “Buy a $50 gift card and receive a free meal”, etc. If you had the money, you could load up on a year’s worth of meals and save yourself a bundle.

But it’s not only the individuals that are impacted by the gift card frenzy. The big companies are making a fortune off the money that people pre-pay them for the cards. In 2016, Starbucks had $1.2 billion loaded onto their cards – just think of the interest they gain off of that.

Reframe your view of gift cards this holiday season and come to think of them as giving the store a free loan of your money. They may incentivize you to do it but it’s not out of benevolent generosity; rather it’s a business decision where they are the ones getting the gift.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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