The book I chose for class, The Culture Code by Daniel Coyle, had me nodding my head the entire way through it. “YES!” I wanted to shout as he recounted story after story about how little actions add up to create significant enhancements to an organization’s culture and individual behavior.
Coyle outlines three skills that his research shows are necessary for an effective culture:
- Build Safety
- Share Vulnerability
- Establish Purpose
To create safety means that it must be safe for team members to speak up and to embrace candid feedback. He advocates going beyond “not shooting the messenger” who delivers negative news but to actually embrace that person and thank them for sharing the news that the leader needs to hear.
To create vulnerability, the leader must demonstrate this first by admitting challenges and continuously encouraging input from others. “I screwed up” and “I need your help” are two key phrases that are infrequently in the leader’s vocabulary but should be. Coyle writes that vulnerability creates trust and must come first, not the other way around as is commonly believed.
In order to establish purpose, leaders must take care of each other and cultivate the culture as the first order of business. By sharing frequent stories, inside phrases, reminders of the reason for existing and creating high-purpose environments leaders reinforce the connection to something bigger than the moment and create a safe and meaningful culture that allows groups to learn quickly and to become more successful.
It is not easy to admit vulnerability, to hear negative feedback or to prioritize taking care of colleagues as the primary mission but the initial discomfort is far outweighed by the benefits a safe culture provides. Coyle’s book provides a set of action steps to help develop the three skills, and all are small steps that are repeated with consistency over time even when they are uncomfortable at first. Start today by purposefully letting your guard down and saying: “I don’t know” or “I need your help” and help your whole team make it a habit to express those sentiments as well.
With the tight labor market, changing generations and the high cost of employee turnover you can’t afford not to pay attention to culture as your organization’s most valuable asset.
The Culture Code: Secrets of Highly Successful Groups by Daniel Coyle, 2018