When our local grocery store added a health clinic, I thought it was a bad idea. Their latest foray into branded space-sharing has me even more baffled. The first thing you see when you walk into the grocer isn’t an aisle of food, rather it is a mini-Claire’s boutique shop. (Claire’s is a teen-focused jewelry and accessory store.)

Why do racks of earrings belong in the grocery? I am guessing it is because they represent potential profit, either through rent or sales, but otherwise I see no coherent tie to their mission or brand.

If the grocery store wanted to bring in an outside vendor, wouldn’t it make more sense to partner with a cooking store like Williams-Sonoma to sell items people might use to prepare the food the grocer sells? Or display a corner of beautiful linens and tablecloths to set the table for a bountiful feast? Or work with a bookstore to provide a cookbook nook where recipes could be highlighted and the necessary items to prepare them could be pre-packaged to make purchases easy?

I am all for partnerships, but I like them much more when they are aligned, not just exploited.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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