Intellectually we know that if we recycle items that they are repurposed into other goods, but the process by which this happens is elusive. Several stores have added displays to make a more direct connection between recycling and its end game.

Madewell clothing promotes recycling of jeans – which are then turned into housing insulation. Their “donate your jeans program” has prominent displays in the front windows and throughout the store, making a connection between products that most people would not normally associate together.

The Eataly supermarket shows how their carts come from recycled bottles hopefully helping customers see that recycling actually does have its benefits (in addition to giving the franchise recognition for its environmental consciousness!)

Many organizations are doing good things in the area of sustainability. Follow the lead of these two businesses and connect the dots between efforts on the front end and their implications. We all like to see a happy ending to the story.

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