Intellectually we know that if we recycle items that they are repurposed into other goods, but the process by which this happens is elusive. Several stores have added displays to make a more direct connection between recycling and its end game.

Madewell clothing promotes recycling of jeans – which are then turned into housing insulation. Their “donate your jeans program” has prominent displays in the front windows and throughout the store, making a connection between products that most people would not normally associate together.

The Eataly supermarket shows how their carts come from recycled bottles hopefully helping customers see that recycling actually does have its benefits (in addition to giving the franchise recognition for its environmental consciousness!)

Many organizations are doing good things in the area of sustainability. Follow the lead of these two businesses and connect the dots between efforts on the front end and their implications. We all like to see a happy ending to the story.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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