I suspect that most of us receive email surveys from companies we don’t know and often hit “delete” rather than filling them out. My sister recently was asked to provide her opinion on human resource trends, and even though she was not familiar with the vendor, their incentive motivated her to complete the questionnaire.

In exchange for a few minutes of her time, Discover Org Research provided a $10 contribution to the Nature Conservatory. It was a win-win for everyone: the survey was filled out instead of deleted, my sister donated to a cause she believes in and, of course, the Nature Conservatory received a contribution that they otherwise would not have earned.

Think about the incentives that you provide for participation in research or similar forms of engagement. Maybe appealing to a greater good will do you some good as well.

Thanks, Meg!


I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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