I suspect that most of us receive email surveys from companies we don’t know and often hit “delete” rather than filling them out. My sister recently was asked to provide her opinion on human resource trends, and even though she was not familiar with the vendor, their incentive motivated her to complete the questionnaire.

In exchange for a few minutes of her time, Discover Org Research provided a $10 contribution to the Nature Conservatory. It was a win-win for everyone: the survey was filled out instead of deleted, my sister donated to a cause she believes in and, of course, the Nature Conservatory received a contribution that they otherwise would not have earned.

Think about the incentives that you provide for participation in research or similar forms of engagement. Maybe appealing to a greater good will do you some good as well.

Thanks, Meg!


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