While shopping last weekend I encountered a host of tasting booths at one store. All these demonstrations were offering samples of food with the staff harkening us to “try some free ____.” It was like trick-or-treating for grown-ups.

Then I went to another store that also had a plethora of sampling stations. Only at this place, the message was clearly: “try before you buy.” It wasn’t just free snacking; there was a distinct push to purchase the products that were being shared.

There is a vast distinction between “free” and “try before you buy.” If you have a clear intention for your marketing, be sure to say it in your messaging.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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