Cincinnati’s famous ice cream store, Graeter’s, marked the birth of the local zoo’s hippo by creating a new flavor, Chunky Chunky Hippo. Fiona the hippo was quickly a local celebrity, and Graeter’s was smart to jump on the bandwagon.
What is even more impressive than capitalizing on the arrival of the hippo was Graeter’s decision to leverage the event even further by re-releasing the flavor in celebration of Fiona’s first birthday. They have even sweetened the deal by commissioning a local artist to design the containers, drawing even more attention to the product.
What event can you re-commemorate? It’s easy to think of milestones in your organization’s history, but be more creative that than. The one-year anniversary of a large donation? One thousand days since a new service was offered? Your boss’s start date at the organization?
There is no need to save specialness for a one-time use.