Businesses are always seeking ways to drive traffic and our local Chick-fil-A has hit upon an ingenious way to do so. Tonight is the Stuffed Animal Sleepover – a concocted event where children bring in their stuffed animals this evening (accompanied by their family, of course – and since we’re there, why not eat dinner) – and then come in the morning to pick up their stuffed friends (lo and behold, Chick-fil-A also serves breakfast!).

Children are encouraged to come in their pajamas, the Chick-fil-A Cow will be on hand and overall I expect it to be a madhouse. All for essentially no cost to the restaurant. I am sure that in the morning the staff will make up stories about the “adventures” the stuffed friends had and it will be a win-win for all involved.

Think about how you can model this promotion in your organization. Is there something that you can do to pique interest in visiting your business: providing a behind-the-scenes tour, a bank offering to put coins in the special vault for the night, having a scavenger hunt in a store or taking photos in a special place or with a mascot?

With the right idea, it doesn’t take much money to generate great interest.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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