Businesses are always seeking ways to drive traffic and our local Chick-fil-A has hit upon an ingenious way to do so. Tonight is the Stuffed Animal Sleepover – a concocted event where children bring in their stuffed animals this evening (accompanied by their family, of course – and since we’re there, why not eat dinner) – and then come in the morning to pick up their stuffed friends (lo and behold, Chick-fil-A also serves breakfast!).

Children are encouraged to come in their pajamas, the Chick-fil-A Cow will be on hand and overall I expect it to be a madhouse. All for essentially no cost to the restaurant. I am sure that in the morning the staff will make up stories about the “adventures” the stuffed friends had and it will be a win-win for all involved.

Think about how you can model this promotion in your organization. Is there something that you can do to pique interest in visiting your business: providing a behind-the-scenes tour, a bank offering to put coins in the special vault for the night, having a scavenger hunt in a store or taking photos in a special place or with a mascot?

With the right idea, it doesn’t take much money to generate great interest.

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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