As Amazon extends its reach into more and more of the buying experience, now they offer delivery inside your home. With the handy new Amazon Key, you can install a device that allows Amazon to control access to your front door lock, allowing drivers to put packages inside your home.

Amazon Key is only offered in select cities, but I don’t think I would be comfortable with this if it were to become an option for me. It’s bad enough when hackers access your social security number and financial data – I don’t need them having my front door code as well. But for some who live in higher crime areas or purchase items that shouldn’t be left out in the elements, maybe this is the solution they need.

But step back from the specific product to look at the overarching element of this – Amazon is intentionally involved in everything from the “Ask Alexa” initial ordering to delivery inside your front door. They don’t put things away in your cupboards – yet – but they have succeeded in monetizing each other aspect of the purchase – how you order, what is available for you to buy, the speed of your shipping and now in-home delivery.

What lessons can your organization take from this A to Z (pun intended) approach? Maybe you are limiting yourself to only one aspect of the entire acquisition chain when incorporating other elements could be the key to your success.



I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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