There is a lot of attention being paid to the Millennial generation right now when in reality, it would behoove organizations to spend as much effort preparing for Generation Z. Gen Z, as it is lovingly known, represents the generation born between 1995-ish and 2010 or so. They are the college students of today and the leaders of tomorrow, representing a quarter of the population and soon will have a significant impact on the workforce.
Gen Z grew up with technology and social media integrated into their lives. They have communicated all their lives through screens and will expect the use of technology to be pervasive in their organizations. Gen Z uses this technology to make their lives easier and to receive information/action on demand. Gen Z wants a work/life blend – and the ability to use the resources available to them to work from anywhere at anytime. They are more interested in the community than just themselves and also have a strong interest in entrepreneurship.
Think about the world in which Gen Z grew up: they never had to learn how to use technology – it was omnipresent since they were born. They carry this expectation onto campus and into the workforce, requiring organizations to rethink how they handle processes and transactions of all types. Yet Gen Z is not looking to automate everything; they value experiences, one-to-one interactions and being involved in decisions.
Gen Z employees or entrepreneurs will be the ones to lead efforts on 3D printing, wearable technology, driverless cars, artificial intelligence and workplace inclusion. They will continue the movement to integrate smart learning into every facet of life and become active designers of both social and economic change.
As an organization leader, you can embrace their thinking and be inspired by Gen Z or try to hold on to more established ways of operating. Succeed by articulating and providing value, creating experiences that allow them to interact and paying attention to the user experience. Ready or not, Gen Z is coming and bringing a wave of optimism and motivation that will benefit us all.