There have been many efforts to promote science and STEM education with girls, but I think that the target audience will hear the message more loudly thanks to a new partnership with Hello Kitty. The internationally famous icon has come out with a new line of products promoting science, and especially science for girls.
Hello Kitty has previously attached its brand to cosmetic lines and frilly pink items so it is delightful to see it expanding its influence in ways that could encourage young girls to explore new career areas. Even if Hello Kitty fans don’t go into science directly, prompting them to “think like a scientist” will pay dividends in all aspects of life.
Hello Kitty + science is outside their norm, but smart. How can you think beyond the obvious to identify a new spokesperson for your brand and partner with someone that makes your message purr?