The Franklin Covey planners may seem a bit old-school, but their packaging is anything but. The calendars come in this wonderful box: embossed on the front in silver letters it proclaims: “Your World Is About to Change.”  Once the box is empty, it supplies another message: “Your World Has Changed.” What a great way to capitalize on space others often ignore.

Think about how your product could be used to share your brand’s message beyond just your logo. Do you have a tagline or message imprinted on your envelopes or invoices? Can your materials be delivered in a binding that includes information about your organization or its vision? Do tangible products include intentional communication of the “why” behind them as well as the requisite logistical descriptions? Does your box “wow” like Covey’s does?

The package you share provides a wonderful opportunity for either education or elation. Be sure to include more than your product in the next piece your organization distributes.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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