It seems that nothing is straightforward anymore. In much the same way as I read the cereal box because there is nothing else available, while I was sitting at Sam’s snack bar, I was reading their menu and pricing chart.

Each item is featured in its own display panel, so a side-by-side comparison doesn’t come naturally. I am sure that is by design.

If you just buy a drink, it is 89 cents.

> A hotdog alone is $1.30. A hotdog and drink is $1.70 — so the drink is an additional 20 cents.
> A slice of pizza is $1.98, but a pizza and drink is $2.49 — so the drink is an additional 51 cents.
> A pretzel is 99 cents, but a pretzel and drink is $1.78 — so the drink is an additional 79 cents.
> A pork sandwich is $2.99, but the sandwich, chips and drink combo costs an additional $1.78 — so the drink and chips are actually full price at 89 cents each.

The drink as an add-on ranges from a 77% discount to none. People inherently think that “a combo” price affords them a better deal, but I doubt many take the time to discern the variances. The same is true of sale shopping — as in Kmart’s going-out-of-business sale where the discounted price was still more than the everyday price at other retailers, but people were walking out with a cart full.

With pricing as well as what you read on the internet, a second look often makes sense — or cents, depending.



About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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