The printing company I use provides little notepads as a bonus inside the box for each completed order. I am sure it is a low expense for them to repurpose extra paper, but it is a functional item for me that I always welcome.

I noticed on the pads that their email address is What a simple addition to set themselves apart. The change of one word implants in your subconscious that you are corresponding with experts instead of just info@___ or service@___ or something equally as generic.

What minor tweak can you make to your contact information or materials to position yourself as you would like to be? How about leaders@___ or creatives@___ or fun.people@___ or any one of a million other descriptors?

Capitalize on a free opportunity to claim a position for yourself by changing one simple detail on your organizational contact information.

beth triplett

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