The local Red Robin recently remodeled its interior.  I was surprised to see that instead of adding more televisions and high tech devices, they actually went more old school.  The prevalent decor: chalk.

Inside the lobby is a floor to ceiling chalkboard where guests can doodle while they wait.  The heading:  “Starving Artist?  Draw, erase, repeat”  Nice pun on the “starving” part!

Instead of placemats or coloring sheets for the kids, they receive individual chalkboards where they can draw their favorite ingredients onto the hamburger. 

Both features were far more fun than the standard decor and tied in nicely to their brand.

You don’t need to be fancy to make an impression and to tell your story.  The next time you are changing up your environment, think beyond the technology and gadgets.  Chalk it up to nostalgia, but maybe Red Robin is drawing on the right emotions for success.

— beth triplett

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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