The local Red Robin recently remodeled its interior.  I was surprised to see that instead of adding more televisions and high tech devices, they actually went more old school.  The prevalent decor: chalk.

Inside the lobby is a floor to ceiling chalkboard where guests can doodle while they wait.  The heading:  “Starving Artist?  Draw, erase, repeat”  Nice pun on the “starving” part!

Instead of placemats or coloring sheets for the kids, they receive individual chalkboards where they can draw their favorite ingredients onto the hamburger. 

Both features were far more fun than the standard decor and tied in nicely to their brand.

You don’t need to be fancy to make an impression and to tell your story.  The next time you are changing up your environment, think beyond the technology and gadgets.  Chalk it up to nostalgia, but maybe Red Robin is drawing on the right emotions for success.

— beth triplett

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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