The local Red Robin recently remodeled its interior. I was surprised to see that instead of adding more televisions and high tech devices, they actually went more old school. The prevalent decor: chalk.
Inside the lobby is a floor to ceiling chalkboard where guests can doodle while they wait. The heading: “Starving Artist? Draw, erase, repeat” Nice pun on the “starving” part!
Instead of placemats or coloring sheets for the kids, they receive individual chalkboards where they can draw their favorite ingredients onto the hamburger.
Both features were far more fun than the standard decor and tied in nicely to their brand.
You don’t need to be fancy to make an impression and to tell your story. The next time you are changing up your environment, think beyond the technology and gadgets. Chalk it up to nostalgia, but maybe Red Robin is drawing on the right emotions for success.