As I wrote yesterday, Twitter may be having impact on service transactions across the land.  It also is influencing the type of creative output that is produced.

Josh Groban, known for his easy listening vocals and opera, recently released a new album of showtunes and pop hits.  The lineup even includes a duet with country star Kelly Clarkson.  He deviated from his normal fare in part because of Twitter.

“There needs to be more risk taking out there,” Groban told Time. “Things like Twitter and the blogosphere are so instantaneously critical that it’s actually created a culture of artistic fear to branch out too much because you don’t want to be slammed.”

Not all of us have work that is noteworthy on Twitter.  Our next project likely won’t come with a release party and media reviews.  Yet we are often as cautious as if they were.  

What can you do today to take some risks in your work? Can you take some incremental steps to push your thinking in a new direction?  Take advantage of the relative anonymity that you operate in and try something different today.

— beth triplett

Source:  Quick Talk with Josh Groan by Nolan Feeney in Time, May 11, 2015, p. 60

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