It appears that it is not easy enough to order a pizza by phone or to fill out a quick form on line.  Now Domino’s is offering a service where customers can tweet their order, and if you are a regular customer you can just tweet the pizza emoji and your favorite pie will be delivered to your door.

Domino’s is the first to experiment with emoji-ordering, but not the first to use tweets for transactions.  Twitter is intentionally trying to move itself from a social network to a place where commerce is conducted.  Old Navy and AMC Theaters have tested using tweets with a “buy now”option. Charities have already used texts to accept donations after tragedies.  

Think of the service implications this could have for you.  Students, the target of  Domino’s ordering system, already don’t want to fill out the 20 questions on an admissions application or even the 5 questions on an inquiry card.  Maybe instead they will now just want to tweet us the graduation cap emoji and have us count that as an intent to enroll?

You may not be in the pizza business, but Domino’s foray into emoji-ordering could put pressure on you to simplify how customers access your services.  You may not be able to offer a customized emoji (yet), but you may want to modify your processes to more closely replicate that option.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


Source:  Domino’s to roll out tweet-a-pizza by Bruce Horowitz, USA Today, May 14, 2015, p.5B

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

One comment

  1. You have such an interesting blog. Thanks for sharing. Reading blogs is my hobby and I randomly found your blog. I enjoyed reading your posts. All the best for your future blogging journey. Please keep in touch with me in Twitter, @ipersuade.

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