It is about 3500 miles from New York to London, but the fascination with the English royals seems to have transcended that space.

On the MSN News app, here are the main headers across the page:  Top Stories, Royal Baby, US, World.  Yes, the Royal Baby, who wasn’t even born as of this writing, has its own main category on the news feed.  What will it be like when there actually is a birth?

I admit to being interested in the royals in a casual way; no where near the “superfans” who have already been camping out for days in anticipation. But there are those out there, and MSN is trying to capitalize on that passion.

It is expected for MSN to regularly supply a news feed of credible news, but what harm does it do to throw in a little frivolity every now and then if that is what people have interest in?  

Think about what your audience really wants from you.  Do you have the equivalent of a Royal Baby topic that could boost interest in your organization?  Can you share information of something from “behind the scenes” that may be off the beaten path but would interest your clients?  Is there a way to provide your “superfans” helpful information before it becomes public?

Inquiring minds do want to know.  How can you capitalize on that?

— beth triplett



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