Last night as I turned on my computer to write this blog, a reminder popped up telling me that it was Thomas Jefferson’s birthday today.

Thomas Jefferson was a brilliant man and he dedicated his life to serving his country.  We would not find the same truths to be self-evident without him and we may not have declared that Life, Liberty and the pursuit of Happiness are unalienable Rights.

But why do I need to know that it is his birthday?  He has been dead 188 years.  His birthday is not a holiday; Hallmark doesn’t even commemorate the date with cards, and really there is no reason I can think of that warrants this occasion being worthy of pushed out notifications on every Apple system.

I wonder who decided what dates would make the iOS calendar?  Unlike Google, which provides some explanation for the more obscure dates it chooses to recognize, these “U.S. Holidays” just populate with the same importance given to Thomas Jefferson and to Christmas or Independence Day.

Is your organization doing something that makes sense in context, but could come across as random when viewed in segments?  There is such an information overload today that if you don’t have a good reason to share something with your clients, perhaps you would be better not doing so.  Save your message quotient for the really important or actionable items or take care to communicate with context.

— beth triplett

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