If you walked into most appliance stores today, you’d find the refrigerators, washers and stoves primarily in three colors: white, black and chrome. Avocado and harvest gold had their day, but mostly appliances have remained in the neutral palette.
Not anymore!
Designer kitchens have taken on a life of their own and they feature color-a-plenty. BlueStar cooking out of New York offers 750 (!!) color and finish selections for appliances. These aren’t your grandmother’s refrigerators!
Think of the possibilities when being able to customize your kitchen with almost any color you can imagine. I wrote yesterday about the growing importance of design in packaging; think of the opportunities in home decor. More than ever, people will want experts to help them make informed choices and to narrow down the combination of options.
What impact does the color explosion have on you? If you’re like Henry Ford and only offer your product in black, you may be left behind by consumers who want more vibrancy in their choice. Think about ways you can add options, preferably in colors that pop.
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Source: A purple stove? by Elaine Markoutsas for the Chicago Tribune in the Telegraph Herald, March 1, 2015, p. 1E
Stove picture from bluestarcooking.com — in Radiant Orchid, Pantone 2014 Color of the Year
